From Writing to Strategy to Full Project Management
CONTENT Service Menu
the HARDY Difference
From One Offs to Full Content
Project Management
What Sets Jennifer Hardy Apart
I come from the world of local news, where doing it all wasn’t optional—it was the job. As a manager, I wrote, edited, produced, and scheduled daily coverage while juggling budgets, big projects, social media strategy, analytics, and client relationships. That background sharpened my ability to think fast, stay organized, and create high-quality content under pressure—without sacrificing voice or clarity.
Now, as a freelancer, I bring that same all-in approach to every client. Instead of dealing with a content mill full of mystery writers and inconsistent results, you get someone who knows how to manage the whole process—from content strategy to final draft. I streamline production, communication, and cost by being your writer, editor, strategist, and project lead in one.
Content Writing
From just needing a writing for a specific article to researching and creating content briefs for larger scale projects, I'm able to handle as much or as little as needed on your end.
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Ghostwriting (articles, op-eds, and thought leadership)
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Blog posts and SEO-driven articles
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Website landing pages and service pages
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Travel guides and destination content
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Journalism and reported features
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Email newsletters and campaign copy
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About pages and brand bios
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Product and service descriptions
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Interview-based stories and profiles
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Content rewrites and editorial cleanups
I help brands create smarter, search-optimized content with SEO strategies that are clear, current, and built around what real people are searching for—not just what ranks.
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Keyword research tailored to your niche and goals
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On-page SEO optimization (titles, headers, meta descriptions)
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Site content audits to identify gaps and opportunities
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SEO content briefs for blogs, landing pages, or campaigns
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Competitive research and SERP analysis
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Internal linking strategies to improve navigation and authority
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Google Search Console setup and insights
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Optimization using tools like Yoast and Semrush
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Content refreshes to boost underperforming pages
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Support for GA4 and keyword performance tracking
SEO Strategy
I create social content that aligns with your brand voice, engages your audience, and takes the stress out of planning, writing, and posting—whether you need support for one platform or several. I’ve also written articles, helping brands understand how to maximize influence and impact across digital channels.
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Captions written for voice, clarity, and engagement
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Content calendar planning and scheduling
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Strategy tailored to each platform (Instagram, Facebook, LinkedIn, etc.)
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Hashtag research and usage strategy
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Repurposing blogs or articles into social-ready content
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Writing for carousels, reels, and story formats
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Branded content support for influencer or ambassador campaigns
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Social content audits and tone-of-voice realignment
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Performance tracking using native tools or Meta Business Suite
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Canva and Adobe support for branded post templates and visuals
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Content styling guidance to improve consistency and recognition
Social Media Management
I help small businesses and organizations keep their websites running smoothly, up to date, and aligned with best practices—whether that means fixing what’s broken, refreshing outdated content, or making sure analytics tell the right story.
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Refreshing outdated websites with updated copy, links, and layout tweaks
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Regular site audits for content quality, SEO health, and user experience
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Managing and updating WordPress or Wix sites (including plugins, themes, and integrations)
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Uploading and formatting new content to match brand standards
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Creating and maintaining landing pages for campaigns or services
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Tracking performance using Google Analytics 4 (GA4) and Google Search Console
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Reviewing and presenting key analytics in a clear, actionable format
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Coordinating with developers, designers, or hosting providers as needed
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Troubleshooting formatting or layout issues post-publishing
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Maintaining consistency across pages, from branding to internal links
Website Maintenance
My Portfolio
Examples of my work in content creation, writing, and strategy
